Return Rate
Statistics & Benchmarks

Verified return rate data across 3 regions. Sourced from primary research and validated with evidence grading.

153 data points · 3 regions · Updated 2026-10-02

Compare by Region

Global Region

54 stats
Jane Win Jewelry marketing
4.000000%
Percentage 2026
DTC ecommerce sites marketing
14.200000%
Percentage 2026
eCommerce industry (multi-size orders) marketing
52.000000%
Percentage 2026
ecommerce returns in fashion and equipment sectors marketing
30.000000%
Percentage 2025
fashion ecommerce marketing
25.000000%
Percentage 2026
Online Shops Retail
33.000000%
Percentage 2026
Office School Supplies Ecommerce marketing
10.000000%
Percentage 2023-01
Perfitly client apparel e-commerce orders (with virtual fitting room) Retail
10.000000%
Percentage 2026
Rakuten Points Card users Retail
1.000000%
Percentage 2026 Q3
beauty & cosmetics e-commerce Retail
12.000000%
Percentage 2026
DTC footwear category Retail
31.000000%
Percentage 2026
ecommerce sales Retail
30.000000%
Percentage 2022
France marketing
39.000000%
Percentage 2026
eCommerce market players
30.000000%
Percentage 2023
India eCommerce
10.400000%
Percentage 2024
global eCommerce
17.000000%
Percentage 2024
Food52 marketing
1.250000%
Percentage 2021
Gen Z UK fashion shoppers marketing
27.000000%
Percentage 2023
UK consumers marketing
15.000000%
Percentage 2023
Millennials UK fashion shoppers marketing
21.000000%
Percentage 2023
Online Consumers
40.000000%
Percentage 2017
global e-commerce orders marketing
20.000000%
Percentage 2026
repeat fashion buyers marketing
50.000000%
Percentage 2026
Fashion e-commerce (Nordics) marketing
22.800000%
Percentage 2026
Electronics e-commerce sector marketing
10.000000%
Percentage 2025
online apparel orders marketing
25.000000%
Percentage 2025-2026
brands using Live Shopping marketing
10.000000%
Percentage 2025
US retail sales marketing
16.000000%
Percentage 2025
premium denim brand (FitEz case study) marketing
21.000000%
Percentage 2025
e-commerce (all categories) marketing
14.500000%
Percentage 2026
fashion e-commerce marketing
25.000000%
Percentage 2026
Online apparel retail marketing
25.000000%
Percentage 2024-2025
India fashion and apparel D2C marketing
25.000000%
Percentage 2026
Baabuk marketing
8.000000%
Percentage 2026
Traditional e-commerce marketing
20.000000%
Percentage 2025
Live shopping events marketing
10.000000%
Percentage 2025
Workwear/PPE programmes using self-reported sizing or generic size charts marketing
25.000000%
Percentage 2026
Stores with lenient return policies marketing
30.000000%
Percentage 2026
eDesign24 marketing
0.000000%
Percentage 2026
Palmenmann.de marketing
7.000000%
Percentage 2026
pure players marketing
30.000000%
Percentage 2026
median D2C brand
12.000000%
Percentage 2026
Office Supplies marketing
10.000000%
Percentage 2026
Goodlife (men's fashion brand) marketing
8.000000%
Percentage 2026
Media publishers marketing
45.000000%
Percentage 2026
US ETFs (including 台新標普科技精選, 統一FANG+, 復華S&P500成長) marketing
13.000000%
Percentage Q2 2025
first-time visitors viewing 11 pages or more
74.000000%
Percentage 2023
first-time visitors viewing 2 pages
22.000000%
Percentage 2023
first-time visitors viewing 1 page
8.000000%
Percentage 2023
US apparel retail sector
40.000000%
Percentage 2020
celebrity brand (unnamed, Chinese e-commerce platform) marketing
45.000000%
Percentage 2023
Traditional e-commerce marketing
20.000000%
Percentage 2024
Live shopping Retail
10.000000%
Percentage 2024
US online apparel market marketing
20.800000%
Percentage 2024

US Region

5 stats
Shop Your Fit Retail
5.000000%
Percentage 2026
online purchases Retail
19.300000%
Percentage 2025
automotive brand on Amazon Retail
30.000000%
Percentage 2023
Goodlife customers Retail
8.000000%
Percentage 2022
U.S. shoppers Retail
25.000000%
Percentage 2022

IN Region

1 stat
e-commerce orders in India Retail
15.800000%
Percentage 2022

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