B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- return rate for beauty & cosmetics e-commerce (2026)
Beauty & cosmetics e-commerce has an average return rate of 12%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
WisePim
Primary
Tier A
https://wisepim.com/ecommerce-industry-insights/beauty ↗
Source Article
Beauty & Cosmetics E-commerce Statistics & Benchmarks 2026
Beauty's 12% Return Rate, and the Ingredient Trust Gap
Beauty has the lowest return rate among consumer categories (12% vs 17.5%) and $55 AOV. See ingredient transparency requirements, shade-matching data, and what builds buyer trust.
Key takeaways
Average order value in beauty & cosmetics is $55 (e…
Original Research
WisePim
· Original study ↗
Methodology
Compared to e-commerce average of 17.5%
Segmentation
IndustryRetail
Company Sizesmb
Channelecommerce
Cite this stat
Plain Text
beauty & cosmetics e-commerce: 12% return rate. Source: WisePim (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-ecommerce-return-rate
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<blockquote cite="https://lighthousedata.io/data/beauty-ecommerce-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- return rate for beauty & cosmetics e-commerce<br><small>Source: WisePim (2026) · <a href="https://lighthousedata.io/data/beauty-ecommerce-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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