C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
19.3%
19.3% -- return rate for online purchases (2025)
Online purchases in the US are projected to have a return rate of 19.3% in 2025.
- Projected rate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19.3%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
National Retail Federation
Primary
Tier B
https://nrf.com/research/2025-retail-returns-landscape ↗
Source Article
How Much Do Returns Really Cost Retailers? Data, Factors & 2026 Insights
How Much Do Returns Really Cost Retailers? Data, Factors & 2026 Insights
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TL/DR summary
Returns remain a nine‑figure line item. NRF and partners project $849.9 Bn in 2025, with online purchases returning at 19.3…
Also cited by
Looksy (withlooksy.com)
https://withlooksy.com/blog/increase-fashion-store-conversion-rates-2026
2026-09-24
Original Research
National Retail Federation
· Original study ↗
Methodology
Projection by National Retail Federation and Happy Returns, a UPS company.
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelcontent
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
online purchases: 19.3% return rate. Source: National Retail Federation (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-returns-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-returns-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.3%</strong> -- return rate for online purchases<br><small>Source: National Retail Federation (2025) · <a href="https://lighthousedata.io/data/online-returns-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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