B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.2%
14.2% -- return rate for DTC ecommerce sites (2026)
The average DTC ecommerce site experiences an overall return rate of 14.2%.
- Apparel brands face 25%+ consistently
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
weblics.agency
Primary
Tier C
https://www.weblics.agency/blog/shopify-profit-margins-2026-benchmarks-unit-economics-and-how-to-fix… ↗
Source Article
Shopify Profit Margins 2026: Benchmarks and How to Fix Yours
Why an 8-Figure Shopify Store Can Be Less Profitable Than a 7-Figure One in 2026
A brand doing $10M in revenue with a 4% net margin takes home $400K. A brand doing $3M with a 16% net margin takes home $480K. The second brand is smaller and richer. This is the paradox hiding inside most Shopify dashb…
Original Research
weblics.agency
· Original study ↗
Methodology
Apparel brands reportedly 25%+.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC ecommerce sites: 14.2% return rate. Source: weblics.agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-return-rate-average-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dtc-return-rate-average-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.2%</strong> -- return rate for DTC ecommerce sites<br><small>Source: weblics.agency (2026) · <a href="https://lighthousedata.io/data/dtc-return-rate-average-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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