B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- return rate for automotive brand on Amazon (2023)
An automotive brand's return rate on Amazon reached as high as 30% in some weeks.
- Reported as reaching as high as 30% during some weeks
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Modern Retail
Primary
Tier C
https://www.modernretail.co/technology/it-just-didnt-make-sense-for-us-to-work-so-hard-to-get-so-lit… ↗
Source Article
'It just didn't make sense for us to work so hard to get so little': Confessions of a founder who stopped selling through Amazon
Also cited by
statista.com
https://www.statista.com/
2026-08-15
triplewhale.com
https://www.triplewhale.com/
2026-08-15
Original Research
Modern Retail
· Original study ↗
Methodology
Highest return rate reported by the brand on Amazon.
Segmentation
IndustryRetail
RegionUS
Channelecommerce
Cite this stat
Plain Text
automotive brand on Amazon: 30% return rate. Source: Modern Retail (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/automotive-brand-amazon-return-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/automotive-brand-amazon-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- return rate for automotive brand on Amazon<br><small>Source: Modern Retail (2023) · <a href="https://lighthousedata.io/data/automotive-brand-amazon-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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