B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- return rate for Online Consumers (2017)
40% of consumers returned products purchased online due to a poor product description.
- Specifies return due to poor product description
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
86
Source
Lengow
Primary
Tier A
https://blog.lengow.com/fr/google-shopping-shop-the-look/ ↗
Source Article
Canaux marketing - Blog Lengow
ChatGPT Ads arrive en Europe
ChatGPT s'apprête à afficher des publicités aux utilisateurs en France, en Allemagne et en Irlande. OpenAI n'a confirmé aucune date…
Product ads, comparateurs de prix, réseaux sociaux, retargeting, affiliation, etc. Les marques et distributeurs ont le champs de possibles…
Original Research
Lengow
· Original study ↗
Methodology
Percentage of online consumers who returned products due to poor description
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Online Consumers: 40% return rate. Source: Lengow (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-return-rate-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumer-return-rate-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- return rate for Online Consumers<br><small>Source: Lengow (2017) · <a href="https://lighthousedata.io/data/consumer-return-rate-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.