B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.5%
14.5% -- return rate for e-commerce (all categories) (2026)
The average return rate across all e-commerce categories is 14.5%.
- Secondary benchmark cited without specific primary source attribution
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gopackshot.com
Primary
Tier C
https://gopackshot.com/blog/why-your-product-images-lose-sales-before-anyone-sees-the-product ↗
Source Article
Why Your Product Images Lose Sales Before Anyone Sees the Product | gopackshot
Most fashion brands think their product photography is "good enough." The images are sharp, the backgrounds are white, the guidelines are met. But meeting guidelines and selling are two very different things.
After 17 years of producing content for 140+ fashion brands across Europe, one pattern keep…
Original Research
gopackshot.com
· Original study ↗
Methodology
Aggregate figure cited without named original source; vendor blog claims
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce (all categories): 14.5% return rate. Source: gopackshot.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/all-ecommerce-return-rate-14-5pct
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<blockquote cite="https://lighthousedata.io/data/all-ecommerce-return-rate-14-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.5%</strong> -- return rate for e-commerce (all categories)<br><small>Source: gopackshot.com (2026) · <a href="https://lighthousedata.io/data/all-ecommerce-return-rate-14-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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