B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- return rate for Traditional e-commerce (2025)
Traditional e-commerce return rates range from 20% to 30%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprii
Primary
Tier C
https://sprii.io/articles/watch-on-demand-live-shopping-and-the-algorithm ↗
Source Article
Podcast: How Livestream Shopping Wins the Algorithm
Our CEO, Christian Degn Vester and CMO, Corey Morris were recently interviewed by Dawn Chubai, a former TV home shopping host, award-winning broadcaster, and the principal of Live Selling School. This podcast is designed for retailers looking to reach and engage more customers in innovative ways, es…
Original Research
Sprii
· Original study ↗
Methodology
Range 20%-30%; midpoint used; no methodology stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 20% | |
| 2025 (current) | 20% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Traditional e-commerce: 20% return rate. Source: Sprii (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traditional-ecommerce-return-rate-20-30
HTML Embed
<blockquote cite="https://lighthousedata.io/data/traditional-ecommerce-return-rate-20-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- return rate for Traditional e-commerce<br><small>Source: Sprii (2025) · <a href="https://lighthousedata.io/data/traditional-ecommerce-return-rate-20-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.