B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22.8%
22.8% -- return rate for Fashion e-commerce (Nordics) (2026)
Fashion e-commerce in the Nordics has an average return rate of 22.8%.
- Represents an average across Sweden, Norway, and Finland based on 78.6 million analyzed orders
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kustom
Primary
Tier B
https://www.24nettbutikk.no/blogg/returtrender-i-nordisk-netthandel-2026 ↗
Source Article
Komplett Nettbutikk klar til bruk | 24 Nettbutikk
Returtrender i nordisk netthandel
Returer er en naturlig del av netthandel, men nye tall fra Norden viser at de også kan være en viktig kilde til innsikt.
Kustoms rapport "Behind the Returns 2026" analyserer hele 78,6 millioner ordre fra Sverige, Norge og Finland, og avdekker tydelige mønstre i hvor…
Original Research
Kustom
· Original study ↗
Methodology
Based on 78.6 million orders analyzed by Kustom in Sweden, Norway, and Finland
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fashion e-commerce (Nordics): 22.8% return rate. Source: Kustom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-return-rate-nordics-2026
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<blockquote cite="https://lighthousedata.io/data/fashion-return-rate-nordics-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.8%</strong> -- return rate for Fashion e-commerce (Nordics)<br><small>Source: Kustom (2026) · <a href="https://lighthousedata.io/data/fashion-return-rate-nordics-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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