B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- return rate for brands using Live Shopping (2025)
Brands using Live Shopping experience return rates below 10%.
- stated as 'below 10%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sprii.io
Primary
Tier C
https://sprii.io/articles/livestream-shopping ↗
Source Article
Livestream Shopping: What is it & How to Succeed at it | Sprii
Livestream shopping combines live video, real-time interaction, and e-commerce to create a shopping experience where viewers can discover products, ask questions, and make purchases during a live broadcast.
Unlike traditional online shopping, where customers rely on product pages, images, and review…
Original Research
sprii.io
· Original study ↗
Methodology
Return rates for live shopping attributed to live demonstration
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using Live Shopping: 10% return rate. Source: sprii.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/livestream-return-rate-below-10
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<blockquote cite="https://lighthousedata.io/data/livestream-return-rate-below-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- return rate for brands using Live Shopping<br><small>Source: sprii.io (2025) · <a href="https://lighthousedata.io/data/livestream-return-rate-below-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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