B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- return rate for Media publishers (2026)

Name: Return Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2026 · Zenovay

High audience engagement corresponds to a 45% return rate for media publishers.

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Attribution: Zenovay View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2026

Entity

Media publishers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Zenovay Primary Tier A

https://help.zenovay.com/en/article/media-audience-engagement/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Common Crawl

Source Article

Media Audience Engagement

Measure and grow audience engagement to build loyal readership and drive subscription revenue. Understanding Audience Engagement Why Engagement Matters | Metric | Low Engagement | High Engagement | |---|---|---| | Ad Revenue | $2 CPM | $8 CPM | | Subscription Rate | 0.5% | 3% | | Return Rate | 10% |…

Original Research

Zenovay · Original study ↗

Methodology

High engagement level

Segmentation

Industrymarketing

Cite this stat

Plain Text

Media publishers: 45% return rate. Source: Zenovay (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-audience-engagement-return-rate-high

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<blockquote cite="https://lighthousedata.io/data/media-audience-engagement-return-rate-high" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- return rate for Media publishers<br><small>Source: Zenovay (2026) · <a href="https://lighthousedata.io/data/media-audience-engagement-return-rate-high" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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