B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- return rate for first-time visitors viewing 2 pages (2023)
First-time visitors who view 2 pages return at a rate of 22% within 7 days.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
300,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
chartbeat.com
Primary
Tier A
https://chartbeat.com/resources/articles/key-metric-that-predicts-return-visits-to-your-site/ ↗
Source Article
The key metric that predicts return visits to your site
When 86% of new visitors won’t return to your website in the next 7 days, there’s a lot riding on the first visit. You only get one chance at a first impression, which is why it’s essential to understand the actions first-time visitors take and what they reveal about their propensity to return to yo…
Original Research
chartbeat.com
· Original study ↗
Methodology
Analysis of millions of data points from global network of publishers
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
first-time visitors viewing 2 pages: 22% return rate. Source: chartbeat.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/return-rate-two-pages-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/return-rate-two-pages-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- return rate for first-time visitors viewing 2 pages<br><small>Source: chartbeat.com (2023) · <a href="https://lighthousedata.io/data/return-rate-two-pages-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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