B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- return rate for DTC footwear category (2026)
Footwear has the highest return rate among direct-to-consumer (DTC) categories at approximately 31%.
- Stated as an approximate figure ('around 31 percent')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Source
First Insight
Primary
Tier C
https://www.firstinsight.com/press-coverage/mexicos-largest-department-store-chain-coppel-expands-ai… ↗
Source Article
Mexico’s Largest Department Store Chain Coppel Expands AI Merchandising Pilot Program to Footwear
Q&A With WWD | Mexico's Largest Department Store Chain Coppel Expands AI Merchandising Pilot Program to Footwear
Coppel is in the midst of a $4.6 billion transformation strategy, and using artificial intelligence (AI) as a tool to help with merchandising is at the top of the list of priorities.
Mexi…
Original Research
First Insight
· Original study ↗
Segmentation
IndustryRetail
RegionGlobal
Cite this stat
Plain Text
DTC footwear category: 31% return rate. Source: First Insight (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/footwear-return-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/footwear-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- return rate for DTC footwear category<br><small>Source: First Insight (2026) · <a href="https://lighthousedata.io/data/footwear-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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