B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- online return rate for Online apparel sales (2012)
Online returns range from 15% to 50% of sales.
- Reported as a range (15%-50%) rather than a single fixed percentage
- Secondary/anecdotal citation without explicit survey methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atelieradvisors.com
Primary
Tier C
http://www.atelieradvisors.com/forget-e-commerce-focus-on-brick-and-mortar/ ↗
Source Article
Forget E
Original Research
atelieradvisors.com
· Original study ↗
Methodology
Reported as a range of 15%-50% of sales; midpoint 32.5% extracted per range-handling rule
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online apparel sales: 15% online return rate. Source: atelieradvisors.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-apparel-return-rate
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<blockquote cite="https://lighthousedata.io/data/online-apparel-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- online return rate for Online apparel sales<br><small>Source: atelieradvisors.com (2012) · <a href="https://lighthousedata.io/data/online-apparel-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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