B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- online return rate for US retail industry - online purchases (2024)
In 2024, online purchases in retail had an estimated return rate of 25%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier B
https://www.forbes.com/sites/pamdanziger/2025/01/21/retailers-flooded-by-returns-need-a-three-pronge… ↗
Source Article
Juphy’s Weekly E-Commerce News Express – 20-24 January 2025 — Juphy AI Blog
This week, we explore how 2025 is set to be a transformative year for retail, with AI integrations revolutionizing the industry and strong consumer spending trends driving significant growth. We’ll also dive into effective strategies for tackling retail returns, reducing friction, and building lasti…
Original Research
Forbes
· Original study ↗
Methodology
Studies by Appriss/Deloitte and the National Retail Federation (NRF)
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelonline
Cite this stat
Plain Text
US retail industry - online purchases: 25% online return rate. Source: Forbes (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-return-rate
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<blockquote cite="https://lighthousedata.io/data/online-return-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- online return rate for US retail industry - online purchases<br><small>Source: Forbes (2024) · <a href="https://lighthousedata.io/data/online-return-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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