B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- return rate for India fashion and apparel D2C (2026)
Fashion and apparel D2C brands in India face return rates starting at 25%.
- Represents the lower bound of a reported range (25–40%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thebrandmark.in
Primary
Tier C
https://thebrandmark.in/cheatsheets/ecommerce-d2c-digital-marketing-june-2026 ↗
Source Article
E-Commerce & D2C Digital Marketing — India, June 2026
June is a preparation month. The festive season — Navratri, Dussehra, Diwali, and the sales cascade that follows — begins in approximately 90 days. The D2C brands that will dominate it are not waiting for August to start planning. They are locking in inventory commitments, signing influencer contrac…
Original Research
thebrandmark.in
· Original study ↗
Methodology
Range 25–40%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
India fashion and apparel D2C: 25% return rate. Source: thebrandmark.in (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fashion-d2c-return-rates
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<blockquote cite="https://lighthousedata.io/data/fashion-d2c-return-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- return rate for India fashion and apparel D2C<br><small>Source: thebrandmark.in (2026) · <a href="https://lighthousedata.io/data/fashion-d2c-return-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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