B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- return rate for celebrity brand (unnamed, Chinese e-commerce platform) (2023)
An e-commerce platform listed a brand with a 45% return rate as a 'top merchant' during the 2023 Singles' Day promotion.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kungfudata.com
Primary
Tier C
https://kungfudata.com/resources/celebrity-streetwear-brand-under-fire-after-599-rmb-sweatshirt-prin… ↗
Source Article
Celebrity Streetwear Brand Under Fire After 599 RMB Sweatshirt Print Transfers to Car Seat
On May 6, the hashtag #BaiJingtingBrandQuality trended on Weibo after netizens criticized the poor quality of Chinese actor Bai Jingting’s streetwear brand, GOODBAI. One customer complained that the embossed print on the back of their newly purchased sweatshirt transferred onto their car seat upon f…
Original Research
kungfudata.com
· Original study ↗
Methodology
Internal platform documents cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
celebrity brand (unnamed, Chinese e-commerce platform): 45% return rate. Source: kungfudata.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/celebrity-brand-return-rate-singles-day-2023
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<blockquote cite="https://lighthousedata.io/data/celebrity-brand-return-rate-singles-day-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- return rate for celebrity brand (unnamed, Chinese e-commerce platform)<br><small>Source: kungfudata.com (2023) · <a href="https://lighthousedata.io/data/celebrity-brand-return-rate-singles-day-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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