B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- return rate for Millennials UK fashion shoppers (2023)
Millennials plan to return 21% of clothing purchases bought during Black Friday.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
True Fit
Primary
Tier B
https://retailconnections.co.uk/articles/one-in-every-six-fashion-purchases-made-on-black-friday-wil… ↗
Source Article
One in every six fashion purchases made on Black Friday will be returned, according to True Fit research - Retail Connections
Almost one in every six garments bought on Black Friday will be returned, with Gen Z and Millennials leading the way as the highest returning cohorts, according to the latest data from True Fit, the leading AI platform that decodes size and fit for consumers and apparel and footwear retailers.
Origi…
Original Research
True Fit
· Original study ↗
Methodology
Original research by True Fit
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials UK fashion shoppers: 21% return rate. Source: True Fit (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-black-friday-fashion-returns
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<blockquote cite="https://lighthousedata.io/data/millennials-black-friday-fashion-returns" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- return rate for Millennials UK fashion shoppers<br><small>Source: True Fit (2023) · <a href="https://lighthousedata.io/data/millennials-black-friday-fashion-returns" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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