Average Cart Abandonment Rate
Statistics & Benchmarks

Verified average cart abandonment rate data across 2 regions. Sourced from primary research and validated with evidence grading.

31 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

30 stats
ecommerce stores marketing
70.000000%
Percentage 2026
Ecommerce Stores marketing
70.190000%
Percentage 2025
ecommerce shoppers eCommerce
70.000000%
Percentage 2026
73.000000%
Percentage 2026
ecommerce industry marketing
70.000000%
Percentage 2026
73.930000%
Percentage 2019
70.000000%
Percentage 2025
ecommerce industry marketing
70.000000%
Percentage 2026
80.790000%
Percentage 2019
65.490000%
Percentage 2019
global ecommerce marketing
77.130000%
Percentage 2019
Ecommerce Industry marketing
70.000000%
Percentage 2021
Shopify stores marketing
70.000000%
Percentage 2025
69.890000%
Percentage 2026
70.000000%
Percentage 2023
69.990000%
Percentage 2023
82.870000%
Percentage 2025
Taiwan e-commerce marketing
68.000000%
Percentage 2025
fashion industry marketing
78.530000%
Percentage 2026
general e-commerce marketing
70.190000%
Percentage 2026
e-commerce users marketing
70.000000%
Percentage 2026
68.000000%
Percentage current
20.000000%
Percentage current
68.800000%
Percentage 2021
70.190000%
Percentage 2024
general e-commerce marketing
70.190000%
Percentage 2022
fashion industry marketing
78.530000%
Percentage 2022
86.000000%
Percentage current
online stores marketing
69.570000%
Percentage 2019
online retailers marketing
68.070000%
Percentage 2015

US Region

1 stat
71.860000%
Percentage 2019

Compare Average Cart Abandonment Rate Across Regions

See how average cart abandonment rate benchmarks differ by geography in a single side-by-side view.

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