B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69.57%
69.57% -- average cart abandonment rate for online stores (2019)
In 2019, Baymard Institute estimated the average cart abandonment rate for online stores at 69.57%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
69.57%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://ontrack.agency/2020/02/28/5-ways-to-optimize-your-checkout/ ↗
Source Article
5 Ways to Optimize Your Checkout - ONTRACK Digital - CRO Agency
5 Ways to Optimize Your Checkout
As an ecommerce site owner or optimizer, having a flawless checkout process should be your number one priority, as it highly influences your store’s conversion rate. If you’re still struggling with this, it’s time to take action and optimize your checkout!
It is esse…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute estimate of average cart abandonment across online stores
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online stores: 69.57% average cart abandonment rate. Source: Baymard Institute (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-cart-abandonment-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baymard-cart-abandonment-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69.57%</strong> -- average cart abandonment rate for online stores<br><small>Source: Baymard Institute (2019) · <a href="https://lighthousedata.io/data/baymard-cart-abandonment-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.