B
Evidence Grade B
Graded
under review
Safe to Cite
Current
69.89%
69.89% -- average cart abandonment rate for global online shopping (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69.89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
70
Methodology
45
Freshness
93
Sources (4)
Baymard Institute
Primary
Tier A
https://www.ecommerce-nation.com/5-tips-to-decrease-your-shopping-cart-abandonment-rate/ ↗
Source Article
5 Tips to Decrease Your Shopping Cart Abandonment Rate
Every day more and more websites are created, including online stores from different segments. So, it doesn’t matter if you are a small, medium or large business, you have to improve your online store’s user experience in every step of the purchase flow. After all, if your cart abandonment rate decr…
Also cited by
2026-08-05
2026-08-06
popupsmart.com
https://popupsmart.com/blog/abandoned-cart-subject-lines
2026-08-06
Original Research
Baymard Institute
· Original study ↗
Methodology
Average documented online shopping cart abandonment rate according to the Baymard Institute.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global online shopping: 69.89% average cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-shopping-cart-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/average-shopping-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69.89%</strong> -- average cart abandonment rate for global online shopping<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/average-shopping-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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