B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
78.53%
78.53% -- average cart abandonment rate for fashion industry (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78.53%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier B
https://www.oberlo.com/ ↗
Source Article
Firework | Step into Success: How to Reduce Cart Abandonment for Footwear Brands
Footwear brands, like those in the broader fashion and apparel sector, face some of the highest cart abandonment rates in e-commerce. According to Oberlo, the fashion industry sees an average cart abandonment rate of 78.53%, significantly higher than the general e-commerce average of 70.19% reported…
Original Research
Oberlo
· Original study ↗
Methodology
Source: Oberlo
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 78.53% | |
| 2026 | 78.53% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
fashion industry: 78.53% average cart abandonment rate. Source: Oberlo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_cart_abandonment_rate_fashion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg_cart_abandonment_rate_fashion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78.53%</strong> -- average cart abandonment rate for fashion industry<br><small>Source: Oberlo (2022) · <a href="https://lighthousedata.io/data/avg_cart_abandonment_rate_fashion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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