B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69.99%
69.99% -- average cart abandonment rate for e-commerce industry (2023)
Based on a review of 48 sites, the average cart abandonment rate is 69.99%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
69.99%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
48
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://www.glassbox.com/blog/shopping-cart-abandonment/ ↗
Source Article
Decrease Shopping Cart Abandonment: 5 Proven Strategies - Glassbox
5 proven strategies to reduce shopping cart abandonment
According to Forrester, cart abandonment causes e-commerce brands to lose $18 billion in yearly sales revenue. Though cart abandonment is inevitable, there are things e-commerce brands can do to decrease abandonment rates. Consistently analyzin…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute review of 48 sites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce industry: 69.99% average cart abandonment rate. Source: Baymard Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-avg-abandon-69-99
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<blockquote cite="https://lighthousedata.io/data/baymard-avg-abandon-69-99" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69.99%</strong> -- average cart abandonment rate for e-commerce industry<br><small>Source: Baymard Institute (2023) · <a href="https://lighthousedata.io/data/baymard-avg-abandon-69-99" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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