B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68.07%
68.07% -- average cart abandonment rate for online retailers (2015)
In 2015, the average cart abandonment rate for online retailers calculated by Baymard Institute across multiple studies was about 68.07%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68.07%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://retargeting.biz/blog/3-ways-to-improve-customer-experience-in-e-commerce/ ↗
Source Article
3 Ways to improve customer experience in e-Commerce
Considering PwC’s annual consumer survey’s results: almost 40% of consumers prefer shopping in physical store at least once a week and only 27% love online shopping, for sure we should find some ways to improve our customer experience in e-Commerce.
It seems that customers prefer physical stores, de…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute meta-analysis of multiple cart abandonment studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online retailers: 68.07% average cart abandonment rate. Source: Baymard Institute (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.07%</strong> -- average cart abandonment rate for online retailers<br><small>Source: Baymard Institute (2015) · <a href="https://lighthousedata.io/data/cart-abandonment-rate-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.