B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80.79%
80.79% -- average cart abandonment rate for ecommerce, mobile devices (2019)
In 2019, the average cart abandonment rate on mobile/phone devices was 80.79%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80.79%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Barilliance
Primary
Tier B
https://www.barilliance.com/cart-abandonment-rate-statistics/ ↗
Source Article
Complete List of Cart Abandonment Rate Statistics: 2006-2023
Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
Complete List of Cart Abandonment Statistics: 2006-2023
The truth is... as an e-Commerce store you lose sales from cart abandonment. This post breaks down not only how to properly measure shopping cart aban…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Barilliance
· Original study ↗
Methodology
Barilliance study
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ecommerce, mobile devices: 80.79% average cart abandonment rate. Source: Barilliance (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cart-abandonment-rate-2019-mobile
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<blockquote cite="https://lighthousedata.io/data/average-cart-abandonment-rate-2019-mobile" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80.79%</strong> -- average cart abandonment rate for ecommerce, mobile devices<br><small>Source: Barilliance (2019) · <a href="https://lighthousedata.io/data/average-cart-abandonment-rate-2019-mobile" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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