B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73.93%
73.93% -- average cart abandonment rate for ecommerce, desktop devices (2019)
In 2019, the average cart abandonment rate on desktop devices was 73.93%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73.93%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Barilliance
Primary
Tier B
https://www.barilliance.com/cart-abandonment-rate-statistics/ ↗
Source Article
Complete List of Cart Abandonment Rate Statistics: 2006-2023
Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
Complete List of Cart Abandonment Statistics: 2006-2023
The truth is... as an e-Commerce store you lose sales from cart abandonment. This post breaks down not only how to properly measure shopping cart aban…
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2026-08-18
Original Research
Barilliance
· Original study ↗
Methodology
Barilliance study
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
ecommerce, desktop devices: 73.93% average cart abandonment rate. Source: Barilliance (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cart-abandonment-rate-2019-desktop
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<blockquote cite="https://lighthousedata.io/data/average-cart-abandonment-rate-2019-desktop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.93%</strong> -- average cart abandonment rate for ecommerce, desktop devices<br><small>Source: Barilliance (2019) · <a href="https://lighthousedata.io/data/average-cart-abandonment-rate-2019-desktop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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