B
Evidence Grade B
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68%
68% -- average cart abandonment rate for Taiwan e-commerce (2025)
According to Baymard Institute's 2025 survey, Taiwan local e-commerce has an average cart abandonment rate of 68% to 72%.
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Lighthouse Research Team
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Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://blog.omnichat.ai/tw/xintourou-success-story/ ↗
Source Article
心頭肉以 Omnichat 建立寵物品牌會員行銷新模式：讓每次對話都更貼近毛孩需求 - Omnichat Blog
對寵物品牌而言，真正的競爭從來不只是產品價格，而是品牌能不能理解每一位毛孩與飼主的需求。
成立於對毛孩的愛與研究，心頭肉從鮮食製作、產品成分到食品檢驗，都希望提供飼主更安心的選擇。相較於價格導向的消費者，心頭肉的主要客群更在意產品成分、適口性與是否適合自己的毛孩，因此品牌在經營顧客關係時，也始終維持著「像朋友一樣溝通」的品牌理念。然而，當顧客數量持續成長，如何有效管理會員資料、掌握不同毛孩的飲食偏好，並在合適的時間主動提醒顧客回購，就成為寵物電商經營的重要課題。
心頭肉與 Omnichat 合作至今已累積 4～5 年，從最初關注 LINE 訊息如何精準的推播與有效為會員貼標，到如今已持續進階將…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute 2025 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Taiwan e-commerce: 68% average cart abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/xintourou-omnichat-success-story-tw-abandoned-carts
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<blockquote cite="https://lighthousedata.io/data/xintourou-omnichat-success-story-tw-abandoned-carts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- average cart abandonment rate for Taiwan e-commerce<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/xintourou-omnichat-success-story-tw-abandoned-carts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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