B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- average cart abandonment rate for ecommerce industry (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Selge
Primary
Tier B
https://www.selge.app/for/ecommerce ↗
Source Article
Selge for E-commerce
Selge for E-commerce
You know what they bought. Not why they almost didn't.
44%
of cart abandonments are triggered by unexpected shipping costs — solvable
One fix, big impact
70%
average cart abandonment rate industry-wide — surveys explain why
Stop guessing
834
cart exit responses in one week — sta…
Original Research
Selge
· Original study ↗
Methodology
surveys
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 70% | |
| 2026 (current) | 70% | 0% |
| 2026 (current) | 70% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce industry: 70% average cart abandonment rate. Source: Selge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-average-cart-abandonment-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-average-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- average cart abandonment rate for ecommerce industry<br><small>Source: Selge (2026) · <a href="https://lighthousedata.io/data/ecommerce-average-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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