B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
68.8%
68.8% -- average cart abandonment rate for global e-commerce industry (2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68.8%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard
Primary
Tier B
https://baymard.com/ ↗
Source Article
E
Original Research
Baymard
· Original study ↗
Methodology
Source: Baymard
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Cite this stat
Plain Text
global e-commerce industry: 68.8% average cart abandonment rate. Source: Baymard (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_cart_abandonment_rate_2021
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<blockquote cite="https://lighthousedata.io/data/average_cart_abandonment_rate_2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.8%</strong> -- average cart abandonment rate for global e-commerce industry<br><small>Source: Baymard (2021) · <a href="https://lighthousedata.io/data/average_cart_abandonment_rate_2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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