C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
70%
70% -- average cart abandonment rate for e-commerce users (2026)
On average, 70 percent of visitors abandon a shopping cart without placing an order according to Baymard Institute.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://yellify.nl/conversie-optimalisatie-tips/ ↗
Source Article
Conversie optimalisatie tips: 9 bewezen quick wins 2026
Original Research
Baymard Institute
· Original study ↗
Methodology
Source: Baymard Institute
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
e-commerce users: 70% average cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-improvement-tips-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/conversion-rate-improvement-tips-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- average cart abandonment rate for e-commerce users<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/conversion-rate-improvement-tips-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.