Global
Marketing Statistics

Verified marketing benchmarks and data points for Global. Browse by metric below.

3633 data points · 59 metrics · Updated 2026-10-02

Data Points
3633
Metrics Tracked
59
Region
Global

Response Rate

1 stat
influencer outreach campaigns
30.000000%
Percentage 2026

Engagement Rate

1 stat
Soyconder on TikTok
22.850000%
Percentage 2026

Customer Retention Rate

1 stat
companies with strong omnichannel strategy
89.000000%
Percentage 2026

Conversion Lift

1 stat
AI Max advertisers
14.000000%
Percentage Q4 2025

Return Rate Increase

1 stat
Return rate during Amazon Prime Day 2025
23.000000%
Percentage 2025

Lead Growth Rate

1 stat
Statica-S
70.000000%
Percentage 2025

Click Through Rate

1 stat
Established Email Campaigns
30.000000%
Percentage 2026

Global Cart Abandonment Rate

1 stat
ecommerce websites
70.000000%
Percentage 2025

Platforms With Highest ROI

1 stat
TikTok
24.000000%
Percentage 2026

Email Revenue Share

1 stat
Klaviyo automated flows
41.000000%
Percentage 2026

Email Open Rate Improvement

1 stat
AI-generated subject lines
30.000000%
Percentage 2025

ROI Uplift

1 stat
financial advertising campaigns
35.000000%
Percentage 2025

Conversion Rate Increase

1 stat
Ecommerce customers
18.000000%
Percentage 2026

AI Adoption Marketing Percentage

1 stat
AI adoption in marketing
72.000000%
Percentage 2025

AI Agent Attribution Accuracy Improvement

1 stat
industry benchmarks
20.000000%
Percentage 2026

Email Video Forward Increase

1 stat
marketers
41.000000%
Percentage 2026

Website Traffic

1 stat
NU.nl
54.000000%
Percentage 2018-12

Email Open Rate Median

1 stat
MailerLite customers (cross-industry email campaigns)
43.460000%
Percentage 2025

Monthly Search Volume

1 stat
SEO keyword analysis tools
3,600
Count 2026-08-07

AI Search Primary Source Share

1 stat
AI-powered search users
44.000000%
Percentage 2025-08

AI Readable Product Pages Rate

1 stat
Magento storefronts
18.000000%
Percentage 2026

Creative Production Budget Reduction

1 stat
AI-assisted campaigns (94 global brands)
41.700000%
Percentage 2026

Distinct Brands Recommended By AI Models

1 stat
AI models (Claude, Perplexity)
8
Count 2026-07

Registrations Originating From Email

1 stat
webinars
86.000000%
Percentage 2026

AI Agent Partial Scale Deployment Rate

1 stat
executives (global)
12.000000%
Percentage 2025

AI Scaling Barrier Rate

1 stat
hotel chains - lack of expertise
62.000000%
Percentage 2025

AI Guest Experience Usage Rate

1 stat
hotel chains
72.000000%
Percentage 2025

Top 10 Search Ranking Rate

1 stat
AI-generated SEO articles (900 articles across 13 sites, Genesis/BP Corp)
36.800000%
Percentage 2026

AI Response Visibility Rate

1 stat
HubSpot (CRM software segment, global AI search)
98.000000%
Percentage 2026-08

Email Newsletter Form Conversion Rate

1 stat
Standard Email Capture Popup
3.670000%
Percentage 2026

Mobile Commerce Sales Share

1 stat
Global Ecommerce Sales
43.000000%
Percentage 2025

Open Rate

1 stat
email campaigns
34.230000%
Percentage 2026

Advertising ROI Increase

1 stat
campaigns featuring robust case studies
50.000000%
Percentage 2024-2025

Email Open Rate Increase

2 stats
Prism Global
93.000000%
Percentage 2026
segmentation devotees
14.300000%
Percentage 2021

Email Open Rate

1 stat
outbound sales emails
24.000000%
Percentage 2026

AI Scaling Failure Rate

1 stat
Salesforce customers
72.000000%
Percentage 2025-2026

Share Believing Customers Fully Trust AI

1 stat
service professionals
65.000000%
Percentage 2026

Share Of Customer Interactions Managed By AI

1 stat
outbound contact centers
75.000000%
Percentage 2025

Share Ranking In Top 10

1 stat
AI-generated content
57.000000%
Percentage 2025

Share Using AI For Landing Pages

1 stat
Marketers creating SEO content with AI
39.000000%
Percentage 2025

Share Using AI For Long Form Articles And Blogs

1 stat
Marketers creating SEO content with AI
70.000000%
Percentage 2025

Share Ranking In Top Position

1 stat
AI-generated content
7.300000%
Percentage 2025

Share Of Weaponized Office Documents Containing Qr Code Phishing

1 stat
malicious Office documents (Barracuda Email Threats Report)
83.000000%
Percentage 2025

Message Reply Rate

1 stat
email appointment confirmations
12.000000%
Percentage 2026

AI Confidence Job Search Agreement Rate

1 stat
job candidates
67.000000%
Percentage 2025

Content Views

1 stat
Ding Yuxi UN Climate Change Conference speech
18,000,000
Count 2025

Respondents Noting Content Creation Efficiency

1 stat
global communications professionals
48.000000%
Percentage 2026

Share Of Top Ranking Pages Fully AI Generated

1 stat
Google Search top-ranking pages
4.600000%
Percentage 2026

Share Of AI Citations From Earned Media

1 stat
AI citations
84.000000%
Percentage 2026

Consumer Trust In Recommendations Over Advertising

1 stat
consumers
92.000000%
Percentage 2026

Average Ranking Position Of AI Cited Sources

1 stat
Google AI Overviews
5
Rank 2026

Share Of AI Cited Sources Ranking Top10

1 stat
Google AI Overviews
52.000000%
Percentage 2026

Share Of High Growth Companies Using AI To Optimise Marketing Performance

1 stat
high-growth companies
71.000000%
Percentage 2025

AI Responses Without Citations Rate

1 stat
AI search platforms
30.000000%
Percentage 2025-06

Consumer Distrust Rate

1 stat
businesses using free email addresses (Gmail/Yahoo)
64.000000%
Percentage 2025

Organic CTR Reduction

1 stat
Google AI Overviews
61.000000%
Percentage 2026

Fact Coverage Advantage Of AI Overview Cited Articles

1 stat
Google AI Overviews
62.000000%
Percentage 2025-11

Share Using AI To Prepare For Interviews

1 stat
job seekers using AI tools
70.000000%
Percentage 2026-05

Paid Social Traffic Growth

1 stat
Websites (global)
12.000000%
Percentage 2025