Global
Marketing Statistics

Verified marketing benchmarks and data points for Global. Browse by metric below.

60 data points · 43 metrics · Updated 2026-06-04

Data Points
60
Metrics Tracked
43
Region
Global

Zero Click Searches Share

1 stat
Google Search
65.000000%
Percentage 2024

Zero Click Searches Share Mobile

1 stat
Google Search
77.000000%
Percentage 2024

Video Sharing Platform

2 stats
YouTube
40.000000%
Percentage 2024
X
4.000000%
Percentage 2024

Percentage Of Users Turning To Youtube For Validation Before Purchase

1 stat
YouTube
31.000000%
Percentage 2025

Total Users

1 stat
YouTube
2,600,000,000
Count 2025

Availability Of First Position Ads

1 stat
YouTube Shorts
40
Count 2024

Engagement Rate

1 stat
YouTube Shorts
5.910000%
Percentage 2024-Q1

Daily Views

1 stat
YouTube Shorts
70,000,000,000
Count 2024

Average Views For Shorts With 50 Seconds Watch Time

1 stat
YouTube Shorts
4,100,000
Count 2024

Purchase Influence Likelihood

1 stat
YouTube
1.600000x
Ratio 2025

Mobile Audience Reach

1 stat
YouTube
77.000000%
Percentage 2025

Year On Year Growth Of Channels Uploading Shorts

1 stat
YouTube channels
50.000000%
Percentage 2023

Percentage Of Channels Uploading Shorts

1 stat
YouTube channels
70.000000%
Percentage 2024

Ad Reach

1 stat
YouTube
42.400000%
Percentage 2025

Active Users

1 stat
YouTube
2,500,000,000
Count 2025

Percentage Of Social Users Owning A Youtube Account

1 stat
YouTube
63.000000%
Percentage 2025

Youtube Searches Per Day

1 stat
YouTube Search
3,000,000,000
Count 2024

You Com Monthly Active Users

1 stat
You.com
3,500,000
Count 2024

Email Delivery Rate

1 stat
Yahoo
81.000000%
Percentage 2023

AI Adoption Rate

1 stat
Y Combinator companies
92.000000%
Percentage 2025

Percentage Of Users Engaging With Brand Content Weekly

1 stat
X
58.000000%
Percentage 2026

Daily Active Users

1 stat
X
125,000,000
Count 2026

Household Consumption Expenditure Pct Gdp

1 stat
China (CHN)
37.777155%
Percentage 2022

Weighted UX Performance Scores

1 stat
ecommerce websites
275,000
Count 2025

Weekly Users At Launch

1 stat
Google AI Overviews
1,000,000,000
Count 2024

Weekly Active Users

1 stat
ChatGPT
200,000,000
Count 2024

Weekly Active Users Launch

1 stat
ChatGPT
1,000,000
Count 2022

Boost In Website Traffic

1 stat
marketers
82.000000%
Percentage 2025

Registration Timing

1 stat
webinar attendees
14 days
Duration Days 2023

Social Media Users

1 stat
global population
3,500,000,000
Count 2019

Percentage Of Population Using Social Media

1 stat
global population
45.000000%
Percentage 2019

Percentage Of Eligible Audiences Using Social Media

1 stat
eligible audiences
57.000000%
Percentage 2019

Monthly Active Users

17 stats
YouTube
1,900,000,000
Count 2019
WhatsApp
1,500,000,000
Count 2019
WeChat
1,080,000,000
Count 2019
Viber
260,000,000
Count 2019
Twitter
321,000,000
Count 2019
TikTok
500,000,000
Count 2019
Telegram
200,000,000
Count 2019
Snapchat
287,000,000
Count 2019
Skype
300,000,000
Count 2019
Reddit
330,000,000
Count 2019
QZone
531,000,000
Count 2019
QQ
803,000,000
Count 2019
Pinterest
250,000,000
Count 2019
LinkedIn
300,000,000
Count 2019
Instagram
1,000,000,000
Count 2019
Facebook Messenger
1,300,000,000
Count 2019
Facebook
2,320,000,000
Count 2019

Average Time Spent On Social Media

1 stat
average social media user
1.350000%
Percentage 2019

Average Number Of Social Media Accounts

1 stat
average social media user
9
Count 2019

Robotaxi Count

1 stat
Waymo
2,000
Count 2023

Viewing Rate

1 stat
people
96.000000%
Percentage 2023

Global Internet Users Using Voice Assistants

1 stat
global internet users over 16
20.000000%
Percentage 2025

Voice Assistant Usage On Smartphones

1 stat
internet users
48.700000%
Percentage 2029

Voice Search Users Pct Smartphone Owners

1 stat
Voice Search
55.000000%
Percentage 2024

Voice Search Shopping Purchases Usd

1 stat
Voice Search Commerce
$40,000,000,000
Currency Usd 2024

Voice Search Queries Per Day Global

1 stat
Voice Search
1,000,000,000
Count 2024

Voice Search Local Query Pct

1 stat
Voice Search Local
22.000000%
Percentage 2024