B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- earned media citation share for branded queries across AI engines (2026)
Earned media accounted for 48% of citations for branded queries across multiple AI engines.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
23,387
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Omniscient Digital
Primary
Tier B
https://www.ayomidejoseph.com/blog/ai-citation ↗
Source Article
The Citation Economy: Which Sources AI Engines Cite, and What That Means for Where You Invest
Original Research
Omniscient Digital
· Original study ↗
Methodology
Omniscient Digital study: 240 branded prompts, 23,387 citations analyzed
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
branded queries across AI engines: 48% earned media citation share. Source: Omniscient Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-queries-earned-media-48-pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-queries-earned-media-48-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- earned media citation share for branded queries across AI engines<br><small>Source: Omniscient Digital (2026) · <a href="https://lighthousedata.io/data/branded-queries-earned-media-48-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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