Ad Recall Rate
Statistics & Benchmarks

Verified ad recall rate data across 3 regions. Sourced from primary research and validated with evidence grading.

19 data points · 3 regions · Updated 2026-10-02

Compare by Region

Global Region

15 stats
mobile billboard advertising marketing
97.000000%
Percentage 2025
Mobile billboard advertising (out-of-home) marketing
97.000000%
Percentage 2025
UK outdoor advertising marketing
79.000000%
Percentage 2022
Facebook marketing
28.000000%
Percentage 2023
mobile billboards marketing
94.000000%
Percentage 2026
MoMA OOH campaign marketing
55.000000%
Percentage 2025
Boost Drinks (TV advertising) marketing
45.000000%
Percentage 2018
gas pump advertising marketing
70.000000%
Percentage 2008
large format display ads marketing
20.000000%
Percentage 2016
Viewers who did not tag the ad marketing
65.000000%
Percentage 2012
inflight commercials marketing
57.000000%
Percentage 2014
Internet radio combined audio-visual ads marketing
27.000000%
Percentage 2012
anti-tobacco logic campaign (Think. Don't smoke) marketing
3.000000%
Percentage 2013
anti-tobacco emotional campaign (body bags ad) marketing
22.000000%
Percentage 2013
teenagers marketing
22.000000%
Percentage 2013

IN Region

1 stat
Chandigarh Airport digital OOH screens Media
89.000000%
Percentage 2025

US Region

3 stats
Instagram (female listeners) Media
69.000000%
Percentage 2025
Free TV Streaming (female listeners) Media
76.000000%
Percentage 2025
Royal Caribbean Travel
56.000000%
Percentage 2024

Compare Ad Recall Rate Across Regions

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