B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- ad recall rate for UK outdoor advertising (2022)
79% of people can recall a specific outdoor advertisement they have seen in the past month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
JCDecaux
Primary
Tier C
https://seenoutdoor.co.uk/effectiveness-of-outdoor-advertising/ ↗
Source Article
The Effectiveness Of Outdoor Advertising | Seen Outdoor
27 Jul The Effectiveness Of Outdoor Advertising
In today’s fast-paced and digitally-driven world, businesses are always looking for effective ways to reach their target market and make them spend away from their competitor. Whilst online advertising has gained significant popularity, outdoor adverti…
Original Research
JCDecaux
· Original study ↗
Methodology
JCDecaux study, cited by Seen Outdoor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK outdoor advertising: 79% ad recall rate. Source: JCDecaux (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outdoor-ad-recall-79
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<blockquote cite="https://lighthousedata.io/data/outdoor-ad-recall-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- ad recall rate for UK outdoor advertising<br><small>Source: JCDecaux (2022) · <a href="https://lighthousedata.io/data/outdoor-ad-recall-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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