B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- ad recall rate for Instagram (female listeners) (2025)
Female ad recall rate for Instagram is 69%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
modernstoa.co
Primary
Tier B
https://modernstoa.co/the-female-factor-podcastings-secret-superpower-in-advertising/ ↗
Source Article
The Female Factor: Podcasting’s Secret Superpower in Advertising - Modern Stoa
One of the most compelling insights from recent podcast advertising research is what’s being called the “female factor”—and it’s something that savvy marketers can no longer afford to ignore. While it’s impressive that podcasting achieves almost perfect gender parity in ad recall, what’s even more r…
Original Research
modernstoa.co
· Original study ↗
Methodology
Podcast advertising research comparison across media
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram (female listeners): 69% ad recall rate. Source: modernstoa.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-female-ad-recall-69
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<blockquote cite="https://lighthousedata.io/data/instagram-female-ad-recall-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- ad recall rate for Instagram (female listeners)<br><small>Source: modernstoa.co (2025) · <a href="https://lighthousedata.io/data/instagram-female-ad-recall-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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