B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
97%
97% -- ad recall rate for mobile billboard advertising (2025)
Mobile billboards achieve an out-of-home (OOH) recall rate of 97%, according to Outdoor Advertising Magazine.
- Secondary citation of Outdoor Advertising Magazine without detailed methodology, date, or sample size
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outdoor Advertising Magazine
Primary
Tier C
https://rollingadz.com/mobile-billboards-in-kentucky/ ↗
Source Article
Mobile Billboards in Kentucky - Transform Your Advertising
Mobile Billboards in Kentucky – Your Premier Advertising Solution
Who We Are
Since 2011, Rolling Adz has been revolutionizing outdoor advertising with our premium mobile billboard services. Our turnkey platform handles everything from creative design to campaign execution, making it easier than ever…
Original Research
Outdoor Advertising Magazine
· Original study ↗
Methodology
Vendor promotional page citing Outdoor Advertising Magazine for a 97% out-of-home recall rate for mobile billboards; no methodology, sample size, or publication date provided. Widely circulated OOH industry benchmark; page vintage assumed from crawl year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile billboard advertising: 97% ad recall rate. Source: Outdoor Advertising Magazine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-billboard-ooh-recall-97
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-billboard-ooh-recall-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- ad recall rate for mobile billboard advertising<br><small>Source: Outdoor Advertising Magazine (2025) · <a href="https://lighthousedata.io/data/mobile-billboard-ooh-recall-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.