B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- ad recall rate for Chandigarh Airport digital OOH screens (2025)
In a 2025 Nielsen study at Chandigarh Airport, 89% of travellers recalled the digital screens they passed.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen (commissioned by Times OOH)
Primary
Tier A
https://timesooh.in/how-ooh-advertising-drives-real-world-engagement-and-roi/ ↗
Source Article
How OOH Advertising Drives Real-World Engagement and ROI - Times OOH
2 June 2026
For years, the ROI question has been the one CMOs reach for first when an OOH advertising plan lands on the desk. It is a fair question, and for a long time, the honest answer was that OOH paid back in brand equity rather than in dashboard numbers. That answer no longer holds. The measur…
Original Research
Nielsen (commissioned by Times OOH)
· Original study ↗
Methodology
Nielsen study commissioned by Times OOH at Chandigarh Airport
Methodology documented
Segmentation
IndustryMedia
RegionIN
Channelevents
Cite this stat
Plain Text
Chandigarh Airport digital OOH screens: 89% ad recall rate. Source: Nielsen (commissioned by Times OOH) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chandigarh-airport-digital-screen-recall-2025
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<blockquote cite="https://lighthousedata.io/data/chandigarh-airport-digital-screen-recall-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- ad recall rate for Chandigarh Airport digital OOH screens<br><small>Source: Nielsen (commissioned by Times OOH) (2025) · <a href="https://lighthousedata.io/data/chandigarh-airport-digital-screen-recall-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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