B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
97%
97% -- out of home ad recall rate for Mobile billboards (Rolling Adz) (2025)
Mobile billboards have a 97% out-of-home ad recall rate.
- Attributed by vendor to Outdoor Advertising Magazine without further study methodology
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outdoor Advertising Magazine
Primary
Tier C
https://rollingadz.com/mobile-billboards-in-vermont/ ↗
Source Article
Mobile Billboards in Vermont - Transform Your Advertising
Mobile Billboards in Vermont – Your Premier Advertising Solution
Who We Are
Since 2011, Rolling Adz has been revolutionizing outdoor advertising with our premium mobile billboard services. Our turnkey platform handles everything from creative design to campaign execution, making it easier than ever …
Original Research
Outdoor Advertising Magazine
· Original study ↗
Methodology
Vendor website citing Outdoor Advertising Magazine; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile billboards (Rolling Adz): 97% out of home ad recall rate. Source: Outdoor Advertising Magazine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-billboard-ooh-recall-rate-97
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<blockquote cite="https://lighthousedata.io/data/mobile-billboard-ooh-recall-rate-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- out of home ad recall rate for Mobile billboards (Rolling Adz)<br><small>Source: Outdoor Advertising Magazine (2025) · <a href="https://lighthousedata.io/data/mobile-billboard-ooh-recall-rate-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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