B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
97%
97% -- ooh ad recall rate for Mobile billboard advertising (OOH) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outdoor Advertising Magazine
Primary
Tier C
https://rollingadz.com/mobile-billboards-in-louisiana/ ↗
Source Article
Mobile Billboards in Louisiana - Boost Your Brand Today
Mobile Billboards in Louisiana – Your Premier Advertising Solution
Who We Are
Since 2011, Rolling Adz has been revolutionizing outdoor advertising with our premium mobile billboard services. Our turnkey platform handles everything from creative design to campaign execution, making it easier than eve…
Original Research
Outdoor Advertising Magazine
· Original study ↗
Methodology
Vendor-cited statistic attributed to Outdoor Advertising Magazine; no survey methodology, sample, or date provided on page.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 97% | |
| 2025 (current) | 97% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile billboard advertising (OOH): 97% ooh ad recall rate. Source: Outdoor Advertising Magazine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-billboard-ooh-recall-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-billboard-ooh-recall-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- ooh ad recall rate for Mobile billboard advertising (OOH)<br><small>Source: Outdoor Advertising Magazine (2025) · <a href="https://lighthousedata.io/data/mobile-billboard-ooh-recall-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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