B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- ad recall rate for Facebook (2023)
28% of US teens are likely to recall an ad on Facebook.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Precise TV and Giraffe Insights
Primary
Tier B
https://mediaplussea.com/m-in-the-news-teens-trade-twitch-for-youtube/ ↗
Source Article
m+ in the News: Teens Trade Twitch for YouTube - Media+
Whether distributed over airwaves, in print, or through fiber optic cables, Media+ helps brands reach their audiences at natural intersections of their work and play. In a recent interview with the ad industry publication Digiday, Media+ Vice President Katrina Stroh was asked for her perspective on …
Original Research
Precise TV and Giraffe Insights
· Original study ↗
Methodology
Precise TV/Giraffe Insights survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 28% ad recall rate. Source: Precise TV and Giraffe Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teens-ad-recall-facebook-28
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<blockquote cite="https://lighthousedata.io/data/teens-ad-recall-facebook-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- ad recall rate for Facebook<br><small>Source: Precise TV and Giraffe Insights (2023) · <a href="https://lighthousedata.io/data/teens-ad-recall-facebook-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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