B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
57%
57% -- ad recall rate for inflight commercials (2014)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JGM-Research
Primary
Tier C
https://digitalbrief.com/inflight-marketing-opportunities-missed ↗
Source Article
Inflight Marketing Opportunities Missed… - digitalbrief
When you think about a domestic or international inflight experience, the airlines hold a very captive audience. As a passenger, there are limited distractions. This is a fertile environment for very targeted communication messages.
Research backs this up. A study conducted by JGM-Research firm unco…
Original Research
JGM-Research
· Original study ↗
Methodology
Study by JGM-Research firm, cited via digitalbrief
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
inflight commercials: 57% ad recall rate. Source: JGM-Research (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inflight-ad-recall-rate
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<blockquote cite="https://lighthousedata.io/data/inflight-ad-recall-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- ad recall rate for inflight commercials<br><small>Source: JGM-Research (2014) · <a href="https://lighthousedata.io/data/inflight-ad-recall-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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