B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- ad recall rate for Boost Drinks (TV advertising) (2018)
TV advertising for Boost Drinks achieved a 45% recall rate among adults who drink a cold soft drink at least once a week.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/boost ↗
Source Article
Boost didn’t miss a beat with their MTV partnership
Key Points
Boost wanted to increase brand awareness and drive engagement with consumers
- They partnered with MTV for a summer festival, as well as capitalising on the popularity of Love Island
- As a result, wholesaler sales increased by 6% and retail sales by 7%
The Challenge
Despite being an inde…
Original Research
Thinkbox
· Original study ↗
Methodology
Survey of adults who drink a cold soft drink at least once a week
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Boost Drinks (TV advertising): 45% ad recall rate. Source: Thinkbox (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boost-tv-ad-recall-2018
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<blockquote cite="https://lighthousedata.io/data/boost-tv-ad-recall-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- ad recall rate for Boost Drinks (TV advertising)<br><small>Source: Thinkbox (2018) · <a href="https://lighthousedata.io/data/boost-tv-ad-recall-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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