B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- ad recall rate for Viewers who did not tag the ad (2012)
65% of viewers who did not tag the ad recalled the TV commercial.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
431
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Frank N. Magid Associates (commissioned by Shazam)
Primary
Tier A
http://www.videoadnews.com/2012/11/19/shazam-say/ ↗
Source Article
Shazam Demonstrate How Tagging Boosts Engagement and Brand Recall
Original Research
Frank N. Magid Associates (commissioned by Shazam)
· Original study ↗
Methodology
Frank N. Magid Associates study for Shazam
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Viewers who did not tag the ad: 65% ad recall rate. Source: Frank N. Magid Associates (commissioned by Shazam) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shazam-nontaggers-65pct-ad-recall
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<blockquote cite="https://lighthousedata.io/data/shazam-nontaggers-65pct-ad-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- ad recall rate for Viewers who did not tag the ad<br><small>Source: Frank N. Magid Associates (commissioned by Shazam) (2012) · <a href="https://lighthousedata.io/data/shazam-nontaggers-65pct-ad-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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