B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- ad recall rate for MoMA OOH campaign (2025)
MoMA's 20-week OOH subway campaign achieved a 55% ad recall rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MFour
Primary
Tier B
https://qa.outfront.dev/blog/how-museums-leverage-high-tech-ooh-transform-visibility-visitation ↗
Source Article
How Museums Leverage High-Tech OOH to Transform Visibility and Visitation | Brand Central Station | OUTFRONT
How Museums Leverage High-Tech OOH to Transform Visibility and Visitation
January 16, 2025
Museums are drawing crowds with out of home campaigns that find success through a common thread: they push the boundaries of traditional advertising. Leveraging modern capabilities we now have to boost engagem…
Original Research
MFour
· Original study ↗
Methodology
20-week campaign measured by MFour, third-party measurement partner
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MoMA OOH campaign: 55% ad recall rate. Source: MFour (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moma-ad-recall-55
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<blockquote cite="https://lighthousedata.io/data/moma-ad-recall-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- ad recall rate for MoMA OOH campaign<br><small>Source: MFour (2025) · <a href="https://lighthousedata.io/data/moma-ad-recall-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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