B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- ad recall rate for large format display ads (2016)
Large format ads meeting viewability standards were remembered by nearly 20% of participants in a study by Integrated Ad Science and Cadreon.
- The source notes 'nearly 20%' rather than exactly 20%
- Applies specifically to ads meeting viewability standards
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2016
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Integrated Ad Science and Cadreon
Primary
Tier B
https://www.amperagemarketing.com/2016/04/viewability-and-the-1-second-ad/?pk_campaign=feed&pk_kwd=b… ↗
Source Article
Viewability and the 1-Second Ad
Original Research
Integrated Ad Science and Cadreon
· Original study ↗
Methodology
Study by Integrated Ad Science and Cadreon; 10,000-person sample; ads deemed viewable if in view for 1 second (2 seconds for video)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
large format display ads: 20% ad recall rate. Source: Integrated Ad Science and Cadreon (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/large-format-viewable-ad-recall-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/large-format-viewable-ad-recall-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad recall rate for large format display ads<br><small>Source: Integrated Ad Science and Cadreon (2016) · <a href="https://lighthousedata.io/data/large-format-viewable-ad-recall-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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