B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- ad recall rate for gas pump advertising (2008)
70% of survey respondents recalled seeing advertising on gas pumps according to a Nielsen Media Research study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Media Research
Primary
Tier C
http://diy-marketing.blogspot.com/2008/02/computing-and-ads-everywhere.html ↗
Source Article
Computing (and Ads) Everywhere
Talk about your captive audiences! Yesterday the Hawthorne Videoactive Report highlighted results from Nielsen Media Research that found 70 percent of respondents recalling advertising seen on gas pumps. Even more impressive, 84 percent said they will pay attention to the next gas-pump advertising t…
Original Research
Nielsen Media Research
· Original study ↗
Methodology
Nielsen Media Research survey, cited via Hawthorne Videoactive Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
gas pump advertising: 70% ad recall rate. Source: Nielsen Media Research (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gas-pump-ad-recall-nielsen-2008
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gas-pump-ad-recall-nielsen-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ad recall rate for gas pump advertising<br><small>Source: Nielsen Media Research (2008) · <a href="https://lighthousedata.io/data/gas-pump-ad-recall-nielsen-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.