B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- ad recall rate for Internet radio combined audio-visual ads (2012)
When a visual ad is combined with an audible ad on Internet radio, the ad recall rate is 27%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harris Interactive for Radio Ad Effectiveness Lab
Primary
Tier C
http://www.webhostingsecretrevealed.com/web-marketing/how-internet-radio-can-increase-your-sites-tra… ↗
Source Article
How Internet Radio Can Increase Your Site’s Traffic
Original Research
Harris Interactive for Radio Ad Effectiveness Lab
· Original study ↗
Methodology
Research study conducted by Harris Interactive for Radio Ad Effectiveness Lab; comparison baseline 6% for sound-only ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internet radio combined audio-visual ads: 27% ad recall rate. Source: Harris Interactive for Radio Ad Effectiveness Lab (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-visual-ad-recall-27-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/audio-visual-ad-recall-27-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- ad recall rate for Internet radio combined audio-visual ads<br><small>Source: Harris Interactive for Radio Ad Effectiveness Lab (2012) · <a href="https://lighthousedata.io/data/audio-visual-ad-recall-27-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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