B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- ad recall rate for teenagers (2013)
An emotional anti-tobacco ad was recalled by 22% of teenagers, compared to 3% for a logic-based ad.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chip & Dan Heath
Primary
Tier B
https://slooowdown.wordpress.com/2013/06/09/summary-of-made-to-stick-why-some-ideas-take-hold-and-ot… ↗
Source Article
Summary of Made to stick – Why some ideas take hold and others come unstuck by Chip & Dan Heath
Made to stick – Why some ideas take hold and others come unstuck by Chip & Dan Heath. Summarised by Paul Arnold (Trainer and Facilitator)
THE BOOK IN A NUTSHELL
Why is it easier to recall some things but not others? Teachers spend hours filling students with mitosis, only for it to be forgotten. Lik…
Original Research
Chip & Dan Heath
· Original study ↗
Methodology
Comparison of two anti-tobacco campaigns; emotional ad recalled by 22%, logic-based by 3%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
teenagers: 22% ad recall rate. Source: Chip & Dan Heath (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/antitobacco-ad-recall-teens
HTML Embed
<blockquote cite="https://lighthousedata.io/data/antitobacco-ad-recall-teens" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- ad recall rate for teenagers<br><small>Source: Chip & Dan Heath (2013) · <a href="https://lighthousedata.io/data/antitobacco-ad-recall-teens" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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