B
Evidence Grade B
Graded
under review
Safe to Cite
Current
94%
94% -- ad recall rate for mobile billboards (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Product Acceptance and Research
Primary
Tier C
https://arizonabillboardcompany.com/bus-and-vehicle-advertising-arizona/ ↗
Source Article
Bus and Vehicle Advertising Arizona
Original Research
Product Acceptance and Research
· Original study ↗
Methodology
Cited from Product Acceptance and Research study; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile billboards: 94% ad recall rate. Source: Product Acceptance and Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-billboard-recall-94
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<blockquote cite="https://lighthousedata.io/data/mobile-billboard-recall-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- ad recall rate for mobile billboards<br><small>Source: Product Acceptance and Research (2026) · <a href="https://lighthousedata.io/data/mobile-billboard-recall-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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