Australia
Marketing Statistics

Verified marketing benchmarks and data points for Australia. Browse by metric below.

95 data points · 59 metrics · Updated 2026-10-02

Data Points
95
Metrics Tracked
59
Region
Australia

Retargeting Pool Size Growth

1 stat
craft brewer paid social
20.000000%
Percentage 2025

AI Search Usage Rate

1 stat
Australian consumers
48.000000%
Percentage 2026

Online Apparel Return Rate

1 stat
average online apparel retailer
28.000000%
Percentage 2026

Video Marketing ROI

1 stat
marketers reporting good ROI from video marketing
82.000000%
Percentage 2026

Average Decision Makers Per Enterprise Purchase

1 stat
Australian enterprise technology purchases
10
Count 2026

Meals Donated

1 stat
IHG Hotels & Resorts Stay for Good campaign (OzHarvest and KiwiHarvest)
144,430
Count 2026

Pct Businesses Facing Marketing Challenge

1 stat
small businesses
30.000000%
Percentage 2025

Likelihood To Attend Regional Sporting Experience

1 stat
Gen Z and Millennial Australian travellers
74.000000%
Percentage 2026

Share Expressing Optimism About Economy

1 stat
Australian female founders
27.000000%
Percentage 2025

Organic Users Growth Rate

1 stat
Eynesbury Estate
81.000000%
Percentage 2026

AI Overview Citations Gained

1 stat
Springboard Digital client
230
Count 2025

Technician Productivity Increase

1 stat
BOC Australia (Salesforce Field Service implementation)
10.000000%
Percentage 2026

Share Of Social Media Builder Researchers Aged 30 39

1 stat
Australian consumers aged 30-39
32.000000%
Percentage 2020

Non Compliant Commercial Messages Sent

1 stat
Betfair Pty Limited
148
Count 2024-12

Services In Operation

1 stat
NBN
8,800,000
Count Q2 2024

Pr Campaign People Reached

1 stat
Function Well West End
2,200,000
Count 2026

Tour Total Attendance

1 stat
Harlem Globetrotters (Australia tour)
100,000
Count 2025

Influencer Combined Follower Reach

1 stat
Villa Maria #VillaMariaHelpline campaign
100,000
Count 2026

Share Of Global Companies

1 stat
Defense & Aerospace companies in Australia
2.400000%
Percentage 2026-09

Event Success Attributed To Venue Choice

1 stat
events
75.000000%
Percentage 2025

Ad Reach Rate

1 stat
Facebook Australia
65.000000%
Percentage 2026

Share Of Global Automotive Companies

1 stat
Australia automotive sector
2.900000%
Percentage 2026-09

Accounts Removed Under Under16 Social Media Ban

1 stat
Australian social media platforms (10 in scope)
4,700,000
Count 2025

Average Decision Making Duration

1 stat
Homeowners choosing a builder
22
Duration Months 2025

Monthly Views

1 stat
Canva
300,000
Count 2026

Monthly Live Sports Events Published

1 stat
Fox Sports Australia
500
Count 2026

Minimum Required Click Through Rate

1 stat
Google Ad Grants
5.000000%
Percentage 2025

Referral Traffic Share

1 stat
Sunny's Hair and Wigs
15.000000%
Percentage 2026

Organic Traffic Share

2 stats
Sunny's Hair and Wigs
55.000000%
Percentage 2026
trackable website traffic
53.000000%
Percentage 2024

Average Return On Ad Spend

1 stat
retail affiliate programs
11.000000x
Ratio 2025

Share Of Consumers More Likely To Trust Brand After Positive Social Interaction

1 stat
Australian consumers
64.000000%
Percentage 2019

Email Retention Rate

1 stat
Perth Glory StarSnaps AR photo booth
98.000000%
Percentage 2020

Email Traffic Share

1 stat
Allbirds
1.000000%
Percentage 2019

Project Pipeline Share At Concept Stage

1 stat
Australia transport construction sector
73.820000%
Percentage 2024-02

Search Traffic Click Share Page1

1 stat
Google search results
71.000000%
Percentage 2024

Correct Brand Recall Rate

1 stat
Audio advertising
41.000000%
Percentage 2024

Customer Satisfaction Increase

1 stat
wine stores
40.000000%
Percentage 2024

Ondemand Access Appeal Rate

1 stat
online arts audiences (Australia)
64.000000%
Percentage 2021-03

Spenders Over 100 Share

1 stat
paying online arts audiences (Australia)
22.000000%
Percentage 2021-03

Customer Satisfaction Rate Streaming Services

1 stat
Australian consumers
83.000000%
Percentage 2021

Black Friday Sales Share

1 stat
Amazon
17.700000%
Percentage 2022

Share With Appetite For Uplifting Cultural Experiences

1 stat
arts and cultural audiences
73.000000%
Percentage 2022

Share With Appetite For Challenging Cultural Experiences

1 stat
arts and cultural audiences
42.000000%
Percentage 2022

App Downloads

1 stat
Home Design magazine (Australia)
130,000
Count 2021

Consumer Preference Percentage

1 stat
Australian car buyers
90.000000%
Percentage 2021

Event Attendance

1 stat
BCI Equinox Canberra 2022
97
Count 2022-05

Market Share

1 stat
Aldi
12.000000%
Percentage 2021

Website Referral Traffic

1 stat
TurboDebt
20.000000%
Percentage 2022

Average Roas

1 stat
Valore Cellars
10
Multiple 2022

Weekly Reach Rate

1 stat
Commercial radio (25-39 year olds Australia)
78.000000%
Percentage 2018

Share Rating Music Most Important When Choosing Station

1 stat
Australian radio listeners
88.000000%
Percentage Q1 2018

Brand Awareness Rate

1 stat
Amazon Alexa
45.000000%
Percentage Q1 2019

Media Agency Bookings Change

1 stat
Australian media agency market
5.300000%
Percentage 2020-02

User Growth Rate

1 stat
RadioApp (Australia)
20.000000%
Percentage 2020-03

Podcast Download Growth

1 stat
Australian Podcast Ranker
15.000000%
Percentage 2020-03

Online Spending Growth Rate

1 stat
Australia online retail
24.400000%
Percentage 2019

Consumer Switching Intent After Data Breach

1 stat
Australian consumers (financial services)
70.000000%
Percentage 2018

Purchase Intent Rate

1 stat
Australian online shoppers
65.000000%
Percentage 2020

Monthly Visits Growth Rate

1 stat
Amazon Australia
49.500000%
Percentage 2020-07